43% of breast cancer is detected by women examining themselves. Yet, self-checking is still something we feel uncomfortable talking about, even if it could save lives. What if we made touching your boobs a normalized, worldwide movement that every woman could be a part of? Introducing the #CheckChain, removing the “self” in self-check.

(And yes, this campaign came out when hashtags were still a thing #RIP #youwillbemissed)