Over the years, VICHY had lost touch with its earth-born heritage, making it harder to stand out in a crowded skincare category.
The launch of their new serum, Minéral 89, was the perfect opportunity to change that. Made with 89% mineralizing water from Auvergne’s volcanic springs, we leaned into the formulation and revamped the brand’s identity, reintroducing the nature-powered legacy of VICHY Laboratoires to the public.